NM must invest in tourism and hospitality for economic growth, stability

5 Feb 2020

Thanks to the hard work of area businesses and a good year for oil and gas, Carlsbad is experiencing an economic boom. We have enjoyed business growth and record-breaking lodgers’ tax. While we celebrate this success, we know that for it to continue, we must be proactive. We, like so many communities across our state, know the ebb and flow of the oil and gas industry and know that we must look beyond just one industry for stability.

In Carlsbad, we are taking a proactive approach to diversifying our economy through destination promotion. We applaud the growth of our existing industries and we continue to work for growth in all sectors; however, we see the incredible value of touting our area as a tourist destination. We know there is untapped potential in marketing the gems of Carlsbad, including Carlsbad Caverns National Park and activities along the Pecos River, among others. And, we know that destination promotion is an investment worth making—for both short- and long-term success in our community.

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