There is an increased demand among Carlsbad residents and visitors for retail shopping. Over 75,000 residents live in the Greater Carlsbad Service Area. Additionally, we draw in well over half a million visitors each year due to the Carlsbad Caverns and other national and state parks in and around our trade area. Each Christmas season we see on average 16,000 visitors come in for one of New Mexico’s top rated tourist attractions, Christmas on the Pecos river. A recent retail demand study conducted by the University of New Mexico identified the regional market as under-served by full-service restaurants, clothing stores, shoe stores, and other retail services.

Retail site selectors depend upon demographics and traffic count, but many times smaller markets get overlooked and become severely under-served. Carlsbad is such a market. Carlsbad, with a regional market of 75,000 people, is ripe with opportunity for retail stores.